Podcasting For Your Business

Why Podcast?  Let me tell you a story.  Podcasting is a simple form of getting the
most bang for your buck on the Internet today.  Podcasting is nothing more than making any media content available to people, in a manner that they can subscribe to it.  The best example of this is TIVO.  Podcasts can be audio, video, or any media, that is updated by the producer, and placed online for fans to consume at their leisure.  Like TIVO, you can schedule what you want to view, it is recorded, then you view it when you are ready…no more appointment based TV! The average viewer loves this, same as podcasting.  Most people listen in their cars, in the office, at home, or in the gym.  Any media player or MP3 player can be used to play a podcast, not just iPods.  So how can my business benefit from Podcasting?  The easiest way to equate this is to consider podcasting like a highway that leads directly to a town full of people clamoring to learn more about your business. In fact, the only people to find your podcast are those that searched Google or iTunes or a similar site, with terms that led them to your site!  Imagine the people of this town are like any small town, you’re a stranger to them, an
outsider.  So, you pitch, you shake hands, you make friends.  Then, they are willing to listen to you, they want to hear more about your story.  Being a savvy salesperson, you know not to come on too strong, you have to build trust, make them like you, your product, your story.  After telling them about all the things that got you where you are today, you mention to them that you want to help make their lives easier, and you gently ease them into a sales situation.  Viola!  People trust you, they know you’re the authority,
and they like you.  You’re going to save them money, or make them money. All because you took the time to let them get to know you. (By the way, this is the ONLY reason people buy from someone, they like/trust you, and you offer them value)So, we can bring that town to your doorstep, get them to know you, and build trust, with a well crafted story, delivered in a podcast. WARNING!  THIS IS NO TIME FOR AN INFOMERCIAL!  You know you’ll scare them away if you pitch too soon, so, we let you tell your unique and engaging story.  Not comfortable telling the story, think that you have nothing to say?  That’s where the pros come in. Thestaff at IPN  are more than just a room full of Internet geeks…we’re professional radio and TV talent that tell stories for a living!  We can make you sound like the pro that you are, or, hire one of our professional voiceover artists to speak for you.  We have found that this is the key to successful podcasting…QUALITY!No one will listen to a story on a scratchy record, with bad music, and a voice that sounds like a cartoon character!  So, we work from the standpoint that high quality is our only standard!  FM radio quality sounds, music, and voices, that make you sound like a pro, or that tell your story for you, that’s all we do.  Don’t have a site ready for a Podcast?  No worries, remember, we still have a room full of geeks that can make that happen! We’re waiting to hear your compelling story, and make you a celebrity in your field…all with a simple podcast!  Contact us today, and tell us,
“What’s YOUR story?”