This was written in response to why we host a meetup group teaching people to become podcasters, when we sell podcasing services. Look for it to follow in the Tampa area media soon.
IPN, the Internet Podcasting Network, has been producing Podcasts for businesses for the past two years, and now, they’re giving away their secrets. Why? Because they believe that the best way to convince others to get on board and start producing podcasts is to teach them how to do it!
What’s the catch? Nothing. Chuck Palm, CEO and “Chief Podcasting Officer†said “the main reason we’re teaching people to podcast is that we want to educate others on how easy it is to produce and broadcast your own content over the internet, whatever your message, and let the whole world hear what you have to say! We believe that the more podcasters there are, the more great content there will be, and thereby, the better chance we’ll have to help them promote their message and get it out to millions of devices and computers around the worldâ€.
IPN produces shows for clients, and helps them drive visitors to their website, using podcasting as a hook. Podcasting is a method of publishing audio or video to a website, and making it available to iTunes, Widows Media Player, or simple websites that subscribe to content like “RSS Readers†or “Podcatchersâ€, and allow subscribers to get updated content automatically, like email delivered to their inboxes. The vast reach and power of this technology cannot be overstated.
The “blogosphere†has gained credibility in the media for no other reason than that people pay attention to it. Podcasting was born out of the same idea behind blogging, and spread like wildfire. There are millions of new shows produced each month, but Palm believes most of them go unheard for a variety of reasons. “Podcasts that are poorly produced, with bad audio quality, or uninteresting stories are doomed from the beginning. Many people start out thinking that people will listen to them sell a product, or talk about why they are “bigger, better, faster, or cheaperâ€, and the fact is, that’s just not entertaining. If you can do it like Billy Mays, then you’ve got something!â€
IPN believes that they can service their clients better if they have a basic understanding of this first, that’s why they decided to teach people the way that they do podcasting. “We don’t feel like we’re devaluing our offering, just the opposite! We spend a lot of time educating our clients before we record the first minute of audio, so why not let them attend one of our meetups to learn what we do, and how others are using the tools. Many of our clients have taught us new ways to promote ideas, educate prospects or employees, and we share those ideas openly. It only helps everyone to better understand, and to know that they can get help without spending a fortune making mistakes or seeking professional advice. Of course, we believe if they want the best possible production, with tangible, measurable results, they’ll contact us, because they feel that they can trust us not go gouge them. Next step is to get them to embrace the idea that they are now broadcasters on the internet, or as we like to call it, “Netcastingâ€.
For more information, IPN can be found at www.ipnetcast.com and Chuck Palm’s personal blog is at www.chuckpalm.com.
###
Â