Benefits of Podcasting
10 Podcasting Tips – Start your own podcast!
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Using podcasts to tell a story, instead of an “infomercial†is far more effective, because people really just want to be entertained, and maybe learn something. If they feel like you’re giving them something of value, they’ll listen over and over again. The best stories are personal, relational stories about your business, or how you do things. Everyone has “the best†or “the most affordable†or “a unique serviceâ€â€¦people only ever buy from people they know, they like, or that they trust. Podcasting is unique in the way it relates to your listeners, they get to know you, the like that you give them something for free, and they begin to trust you. The fact is, they found your podcast or your website because they were searching for it in Google or other directory. This makes them the most valuable target prospect you could ask for, the willing participant.
Google and other search engine directories are constantly seeking changes on the Internet. If your web page never changes, they never visit you, and, your index ranking drops. Podcasting and other Web. 2.0 interactive or multimedia technologies drive the search engine programs crazy! As an added bonus, you get more “points†to help your ranking if you are linked to from other sites. Example: You post a podcast about “how to build a better mousetrapâ€, and many people listen to it. A group of these people leave comments, or better yet, blog about your podcast, and post links to it from their web sites.
Podcasting is about ¼ the cost of traditional marketing tools, with more time, quality, and information to make fans of your show. Make sure you understand that this is a tool, and is not meant to be a complete marketing plan. We have the resources to help you with your marketing plan, and use podcasting and blogging as effective methods of reaching a specific target audience, but you also have to prepare how to handle your listeners when you get them to your web site! Sometimes it is necessary to create a new web site to market a specific product or service, and tie it into your main web site with the same look and feel. There are many more examples, just contact IPN for more info!
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